Tuesday, March 14, 2017

Ethics in Beauty Influencing

Every day we, as humans, are placed in ethical dilemmas. Should we give that homeless
person a dollar? Should we adopt every puppy we see? It all affects how we interact and move forward. Beauty influencers are faced with ethical dilemmas on a regular basis, but they aren't all seen.
            What a lot of people don’t know is that beauty influencers and bloggers are often sent free products from companies for reviews and posts about it. Depending on their following and channels of sharing, this type of advertising can reach millions of people. Being on a companies’ PR list is a major key to being successful in the field of influencing. 

Once influencers get on these lists, they may feel pressured to stay on the list. This would mean staying in good graces with those companies. A lot of people who watch these users will say they feel their favorite influencers have changed in order to please the companies they’re working for. This leads into the conversation of “you only like the product because you got it for free!” or “you’re paid to like it!”

            Statements like these make it harder for the influencer to grow and stay relevant because it’s all about getting people talking and if your image is being tainted because you like EVERY product, it’s a problem. Some people may genuinely like all the things they’re sent, but as a user of makeup myself … this isn’t the case. Even if someone gives me a box of makeup and I like everything in there, there will still be some products that I like using over another. It’s normal.

Beauty influencing and bloggers can be compensated for the things they do. This is a major factor in deciding the things they decide to promote, post and involve their name and ultimately their brand in. This is their job. They have bills to pay and responsibilities to take care of. This isn’t to say that every influencer is wrong or swayed by money, but they’ve got families to feed. It’s much more beneficial to stay on the good side of a company than to be on that outfield.


     A popular aspect of influencing is “story time.” In short, story time is when these people sit
down and tell stories about situations that happen to them. This is fun and gives users a chance to connect to their favorite influencers. The issue comes in when determining if the stories are true or not. 

I love a good fiction story just as well as the next person, but not when I’m under the impression that it’s very real. Accountability matters a lot because there are often assumptions associated with story times. The spectrum of these stories can range from “my first day of school” to “the time I was almost murdered.” That’s how severe these things really are, like it’s serious. I find things like this interesting honestly, but everyone doesn’t. It makes people look at these influencers like liars. Like they’re just people who extend the truth to make their lives more interesting and appealing to viewers.



In terms of things going on outside of the beauty world, it’s an interesting discussion linked to these influencers commenting on topics such as politics, laws, etc. Especially in lieu of recent events. I personally like when influencers comment on things that are affecting us all. It makes me get a feel for their personality and what they think is or isn’t ok. It gives me an image of how their thought process works and can decide if I’m going to continue supporting them as hard as I did prior to. 

A lot of people feel the exact opposite. They don’t want to know what these influencers think about politics and things of that nature. This could be due to their expertise being in another field or simply users not wanting to know or hear their opinion. Influencers are faced with a decision of pushing potential fans away by stating their opinion or limiting their discussions of current events.


Influencing looks like it’s such a cool and fun hobby which could end up being a career, but what others fail to realize is that there’s so much more that goes into the ethics of influencing.



*All images came from Google Images*

Sunday, March 12, 2017

Page Aesthetic & Growing Social Handles

Everyone interested in developing some sort of following for their page are always on the hunt for vital information to accomplish this. For different people, there will be different responses for how to better social media handles. Some common themes I've found vary and the information may be subjective but it's things that I've found to work for me as I'm in the process of trying to grow my social media handles. 

  1.  Identifying your niche and/or platform.

  •       Going into blogging/vlogging/influencing, you need to pick a topic to begin branding yourself under. It’s harder for people to get interested in what you’re posting if the topics are all over the place. If that’s your niche still claim it under a subtopic such as “lifestyle.” This gives people an idea of what they’ll be seeing or reading.


          2. Growing an Audience

  •          When making posts, the purpose is to have some sort of interaction with others looking in. You may have expertise in a certain area, or have a topic you want to discuss. It’s important to have followers who enjoy discussing the same or similar topics. This leads to interaction and people who are willing to share these posts with other people, bringing more interactions.

         3. Interactions
  •          Whether it being a large brand, a smaller on-the-rise business, or an individual blogger who’s work you enjoy, build connections. Making useful comments and not just “nice post” can lead people back to your profile and increase your connections. This is not saying to make comments under others posts saying things like “cool, but come check my profile out!” or “I like this, come check out my page!” This creates people who aren’t genuinely interested in your content. It’ll actually make people view you as “that one annoying poster who comments spam on everyone’s stuff” and nobody wants that.

          4. Creating a Page Aesthetic
  •       If you’re serious about branding yourself, your name and your commentary, you have to let others know you’re serious about it as well. This means posting things that aren’t really relative to what you’re going so hard for can take away from the work you do. You could be an amazing blogger/vlogger, but if you’re posting pictures of you passed out at a frat party, it takes away from that. People will be less interested in what you’re doing because they have to sort through posts to find what they’re looking for. It could lead people away from your profile and even worst, it could lead them to not wanting to return.


          5. Consistency
  •          Everybody wants to be successful, but nobody wants to put in the work to make it happen. There are a lot of people in the field on blogging, vlogging and influencing. This doesn’t mean one can’t make it since it’s so many people, it means you have to give people a reason to check out your stuff. If you only post every once in a while or whenever you feel like it, it can make people not want to view your work. Not knowing when to expect posts keeps viewers guessing and that isn’t always a good thing. You want them to guess what you’re going to discuss next, not when you’re going to post next. Being consistent and creating a realistic schedule for yourself and for readers keeps engagement up and can lead to more interactions and connections.

          6. Hashtags
  •          Hashtags are probably the most overlooked part of social media. Not everyone recognizes the
    importance of them and how they can introduce you to an entire new  audience of people. Using hashtags that pertain to your platform can be a stepping stone to having new users visit and hopefully and enjoy your content. Hashtags can be taken out of context though. If you’re a beauty influencer, using hashtags like #AutoShow or #McDonalds isn’t guaranteed to get you any new interactions because it has nothing to do with it. If you use hashtags like #MakeupOfTheDay or #EyebrowsOnFleek, it’ll create that link between you and people who want to see people’s posts about eyebrows or makeup.



Influencing takes a lot of work and in order to grow, you have to give people something to look forward to because at the end of the day, it’s all about sharing posts and creating engagement among you and your audience.  



*All images came from Google Images* 

Wednesday, March 8, 2017

Hootsuite

When first learning of Hootsuite, I assumed I knew how social media worked and tried my hardest to be efficient. I would post at specific times and try to copy and paste to send the same tweet over and over. I had no clue that I was doing social media so wrong


In terms of posts and engagement, I was doing things the old fashioned way. When I found Hootsuite, it changed my life.. literally! I engaged in the interactive videos and training quizzes that were set up to educate users on how Hootsuite worked and the way it can positively affect social networking usage. 

https://pbs.twimg.com/profile_images/753993967411146752/t-2b-hHN.jpg
This program allows users of a brand or company to interact and engage with their audience in a clear and concise way. You can have all the streams and timelines open for multiple platforms at once on this program. 

What stood out the most for me was the scheduled posts. Under this program, I'm able to type out what I want my posts to say and set it to go live at a certain time. I'm able to schedule it minutes, hours and even days in advance. This is extremely helpful because I get busy with school, social and extracurricular activities, so having something to take a bit of the load off helps tremendously. 

The purpose of social media is creating connections with others and expanding networks. Going through the training, the modules provided an explanation as to why users interact with companies the way they do and strategies to increase interaction and growth. 

I'm not going to lie; through the training it was difficult for me. There was a lot of information and terms to remember and put together and it all came at me at once. It wasn't hard information, it was just a lot. When it was time to take the test, I didn't remember everything so I didn't do the best...  but I still passed, so that counts for something. 

I passed the exam portion with a 66%. Now, you only needed 65% so I made it by a thread. I also would like to add that I didn’t pass until my third try. Thankfully, there was an unlimited amount of retakes. This isn’t good and I wish I would’ve done better, but I did go into a bit cocky. I thought I knew everything I needed to simply because I utilize social media for personal and general use. This was definitely not the case and clearly there was a lot more for me to learn. I’d also like to point out that if I would’ve paid more attention I could’ve gotten more out of it. The trainings were aimed at educating users on Hootsuite as a platform and I was looking at it from the social media sites side.


Despite my fumbles, I’m glad I took and went through this program. I have recognized its worth and now see that it is almost essential. Now that I've started using it, I can't imagine not moving forward with it. It helps me now that I am a beauty blogger and I imagine it'll be extremely helpful as I move into my career. My major is Public Relations, so I know it's essential to be savvy in terms of social media. Hootsuite will definitely help me with that and being certified now gives me a leg up in terms of finding jobs and placing me ahead in my field.