Tuesday, March 14, 2017

Ethics in Beauty Influencing

Every day we, as humans, are placed in ethical dilemmas. Should we give that homeless
person a dollar? Should we adopt every puppy we see? It all affects how we interact and move forward. Beauty influencers are faced with ethical dilemmas on a regular basis, but they aren't all seen.
            What a lot of people don’t know is that beauty influencers and bloggers are often sent free products from companies for reviews and posts about it. Depending on their following and channels of sharing, this type of advertising can reach millions of people. Being on a companies’ PR list is a major key to being successful in the field of influencing. 

Once influencers get on these lists, they may feel pressured to stay on the list. This would mean staying in good graces with those companies. A lot of people who watch these users will say they feel their favorite influencers have changed in order to please the companies they’re working for. This leads into the conversation of “you only like the product because you got it for free!” or “you’re paid to like it!”

            Statements like these make it harder for the influencer to grow and stay relevant because it’s all about getting people talking and if your image is being tainted because you like EVERY product, it’s a problem. Some people may genuinely like all the things they’re sent, but as a user of makeup myself … this isn’t the case. Even if someone gives me a box of makeup and I like everything in there, there will still be some products that I like using over another. It’s normal.

Beauty influencing and bloggers can be compensated for the things they do. This is a major factor in deciding the things they decide to promote, post and involve their name and ultimately their brand in. This is their job. They have bills to pay and responsibilities to take care of. This isn’t to say that every influencer is wrong or swayed by money, but they’ve got families to feed. It’s much more beneficial to stay on the good side of a company than to be on that outfield.

     A popular aspect of influencing is “story time.” In short, story time is when these people sit
down and tell stories about situations that happen to them. This is fun and gives users a chance to connect to their favorite influencers. The issue comes in when determining if the stories are true or not. 

I love a good fiction story just as well as the next person, but not when I’m under the impression that it’s very real. Accountability matters a lot because there are often assumptions associated with story times. The spectrum of these stories can range from “my first day of school” to “the time I was almost murdered.” That’s how severe these things really are, like it’s serious. I find things like this interesting honestly, but everyone doesn’t. It makes people look at these influencers like liars. Like they’re just people who extend the truth to make their lives more interesting and appealing to viewers.

In terms of things going on outside of the beauty world, it’s an interesting discussion linked to these influencers commenting on topics such as politics, laws, etc. Especially in lieu of recent events. I personally like when influencers comment on things that are affecting us all. It makes me get a feel for their personality and what they think is or isn’t ok. It gives me an image of how their thought process works and can decide if I’m going to continue supporting them as hard as I did prior to. 

A lot of people feel the exact opposite. They don’t want to know what these influencers think about politics and things of that nature. This could be due to their expertise being in another field or simply users not wanting to know or hear their opinion. Influencers are faced with a decision of pushing potential fans away by stating their opinion or limiting their discussions of current events.

Influencing looks like it’s such a cool and fun hobby which could end up being a career, but what others fail to realize is that there’s so much more that goes into the ethics of influencing.

*All images came from Google Images*

1 comment:

  1. I really liked this post not only was it relevant but it's interesting. Influencers like Trisha Payatas have built their followers and brand through controversy. Whether people want to admit it or not, it does take a lot of thought and planning and skill to figure out what will stick with audiences and what doesn't.